5 Keys to Dishing Up Specialty Food Sales
As consumers have gotten back to their go-go-go lifestyles, their pandemic-era enthusiasm for from-scratch cooking has waned. But ongoing concerns about inflation are motivating people to continue preparing meals at home. In fact, a recent Lending Tree survey found that 67% of Americans say they’re dining out less this year due to rising food costs. Consumers who are cutting back on restaurant meals are increasingly turning to shortcut gourmet and specialty food products, like marinades, sauces, and frozen foods, to help them craft sophisticated home-cooked meals with less time and effort. This has sent demand for gourmet food products soaring. According to a recent Research and Market report, the global specialty food category is expected to climb from $167.46 billion in 2022 to $204.06 billion in 2026, growing at a CAGR of 5.1%. Of course, health-conscious consumers not only want products that deliver an elevated dining experience, they also want offerings that deliver on flavor, nutrition, and values. “Now more than ever, consumers want more out of their food—they want elevated products made from real ingredients that fit their lifestyle, fuel their bodies, and are good for people and the planet,” notes Hugo Pérez, Senior Vice President of Marketing, ZENB U.S. “This means they are looking for products with minimal, clean ingredients that provide functional health benefits without sacrificing taste.”
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